Club Apparel – Nine West
Media Agency: ZeeSquare Communications
Creative Designer: Zaka Ul Hassan and Howard Pinsky
The Idea: Stimulate Sales
Psychological Effect: Cognitive and Behavioral effect
Advertising Appeal: Scarcity Appeal
Purpose: Increasing the sales of the product
Brief: Bringing together the finest in the world of fashion. As custodian of some of the world’s finest fashion brands, the Apparel Group is the purveyor of style, wherever it has a presence. From the hottest runway collections to the classic wardrobe essentials, the Apparel Group bring together prestigious, world class labels, dressing up its diverse clientele from head to toe with class and panache.
Club Apparel is the cardless loyalty program of Apparel Group which comprises of 35 brands and 275 stores across the UAE. Club Apparel gives you the ability to purchase goods on your accumulated points at any Apparel Group participating stores across the UAE.
Nine West (also 9 West) is a fashion wholesale and retail company best known for quickly translating runway trends into styles attainable by mass consumers. Initially founded as a fashion footwear brand, Nine West has since expanded into handbags, sunglasses, leg wear, outerwear, jewelry, belts, watches, cold weather accessories, hats, scarves and wraps, and eyewear.
Website: www.clubapparel.ae, www.appareluae.com, www.ninewest.com
Corporate Office: Apparel Group Building, Jebel Ali Free Zone South Area, Tel: +971 4 813 6111, Fax: +971 4 886 4073, Email: info@appareluae.com, P.O.BOX: 261873.
Head Office: (Nine West) White Plains, New York.
Zaka Ul Hassan
ZeeSquare Communications 