Al Futtaim – Toyota Lexus Promotion


Media Agency: ZeeSquare Communications

Creative Designer: Zaka Ul Hassan and Howard Pinsky

The Idea: Means-End Theory

Psychological Effect: Subliminal Advertising

Advertising Appeal: Brand Appeal

Purpose: Creating and maintaining a brand identity

Brief: Al-Futtaim Motors is a member of Al-Futtaim, the leading UAE business conglomerate. It operates the Toyota, Lexus and Hino franchises through a network of modern Sales showrooms, Service and Parts facilities strategically located throughout the UAE to provide the optimum sales and after-sales service to its customers.

Lexus is the luxury vehicle division of Japanese automaker Toyota that was launched in the U.S. back in 1989. The brand initially began with one model, the LS large sedan, but has expanded to include coupes, convertibles, SUVs and CUVs. Lexus was the first Japanese luxury brand to seriously compete with German marques thanks to its sterling reputation for quality.

In pursuit of perfection, it looks like Lexus will not let anything overturn its ride, or stop it from looking better with every passing model year. Lexus has always wowed the automotive world with advanced technology to enhance the driving feel of our vehicles.

Product Range:

  • Sedans: LS, GS, ES, IS, HS
  • Luxury Utility Vehicles: LX, GX, RX
  • Hybrids: LS, GS, RX, ES, CT
  • Convertibles: IS F, LFA
  • F Performance: LF-LC, LF-CC

With a complete range of vehicles that are unsurpassed in their respective classes and a philosophy that puts the customer first, Lexus continues to forge ahead, setting new precedents in pursuit of perfection.

Website: www.alfuttaimmotors.com, www.lexus.ae Related Links: www.lexusuae.comwww.toyota.ae, www.al-futtaim.ae, tradingenterprises.ae

Address: Toyota Showroom in Dubai Festival City, Al Rebat Street, Ras Al Khor, Dubai, P.O.Box: 11052, Tel:  +971 4 206 6000, +971 4 206 6006, Fax: +971 4 206 6072, Additional Tel: +971 4 206 6666, Fax: +971 4 206 6105, +971 4 206 6611 (Lexus showroom), +971 4 206 6260 (Toyota showroom), +971 4 206 6072.

Corporate Office: Toyota USA, 19001 S. Western Ave, Torrance, CA 90501, Tel: 1 310 468 4000, Fax:  1 310 468 7800, Customer Service Number: 1-800-255-3987.

Head Office: Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan Phone: (0565)28-2121.

Club Apparel – Nine West


Media Agency: ZeeSquare Communications

Creative Designer: Zaka Ul Hassan and Howard Pinsky

The Idea: Stimulate Sales

Psychological Effect: Cognitive and Behavioral effect

Advertising Appeal: Scarcity Appeal

Purpose: Increasing the sales of the product

Brief: Bringing together the finest in the world of fashion. As custodian of some of the world’s finest fashion brands, the Apparel Group is the purveyor of style, wherever it has a presence. From the hottest runway collections to the classic wardrobe essentials, the Apparel Group bring together prestigious, world class labels, dressing up its diverse clientele from head to toe with class and panache.

Club Apparel is the cardless loyalty program of Apparel Group which comprises of 35 brands and 275 stores across the UAE. Club Apparel gives you the ability to purchase goods on your accumulated points at any Apparel Group participating stores across the UAE.

Nine West (also 9 West) is a fashion wholesale and retail company best known for quickly translating runway trends into styles attainable by mass consumers. Initially founded as a fashion footwear brand, Nine West has since expanded into handbags, sunglasses, leg wear, outerwear, jewelry, belts, watches, cold weather accessories, hats, scarves and wraps, and eyewear.

Website: www.clubapparel.ae, www.appareluae.com, www.ninewest.com

Corporate Office: Apparel Group Building, Jebel Ali Free Zone South Area, Tel: +971 4 813 6111, Fax: +971 4 886 4073, Email: info@appareluae.com, P.O.BOX: 261873.

Head Office:  (Nine West) White Plains, New York.

Al Futtaim Motors – Toyota Camry 2012


Media Agency: ZeeSquare Communications

Creative Designer: Zaka Ul Hassan and Howard Pinsky

The Idea: Means-End Theory

Psychological Effect: Rhetorical Effect

Advertising Appeal: Brand Appeal

Purpose: Introduction of a new product

Brief: This Camry is no stunner, but it looks smoother than its predecessor, if a bit slab-sided and shovel-nosed. Despite the weight reductions, the car’s length, width, height, and wheelbase are unchanged. The interior package remains roomy and comfortable. The hybrid benefits from a shrunken and relocated battery/electronics package, increasing trunk space from 11 cubic feet to 13.

Toyota has given its lineup of best-selling Camry sedans a full redesign for 2012, but at first look you might not even know it. Nearly everything every piece of sheet metal, every element of the Camry’s underbody structure, the suspension, and all the interior components is different in the 2012. Instead of trying to make the new car radically different, Toyota essentially took a look at the existing car and asked how it could redesign nearly every component to make a better end result for core values like comfort and safety.

A new layered dashboard with genuine stitching on its leading edge has upgraded the ambiance. Large, ergonomically sculpted controls on the steering wheel help navigate the optional electronics, and the cockpit nicely splits the difference between cozy and spacious, though we’d like more convincing faux aluminum and wood trim.

The Camry’s new design (yes again, it’s really new) definitely skews toward pragmatism at every possible opportunity. Corners are a little boxier this time, for aerodynamic reasons; front A-pillars are narrower (yet stronger) for better visibility; and the roofline has been tucked up and back just a tad for rear headroom.

Website: www.alfuttaimmotors.com, Related Links: www.lexusuae.com, www.toyota.ae, www.al-futtaim.ae, tradingenterprises.ae

Address: Toyota Showroom in Dubai Festival City, Al Rebat Street, Ras Al Khor, Dubai, P.O.Box: 11052, Tel:  +971 4 206 6000, +971 4 206 6006, Fax: +971 4 206 6072, Additional Tel: +971 4 206 6666, Fax: +971 4 206 6105, +971 4 206 6611 (Lexus showroom), +971 4 206 6260 (Toyota showroom), +971 4 206 6072.

Head Office: Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan Phone: (0565)28-2121.

Al Futtaim Motors – Toyota Camry 2012


Media Agency: ZeeSquare Communications

Creative Designer: Zaka Ul Hassan and Howard Pinsky

The Idea: Liking

Psychological Effect: Rhetorical Effect

Advertising Appeal: Brand Appeal

Purpose: Introduction of a new product

Brief: Toyota’s seventh-generation Camry, the Camry platform serves as the foundation for the following Toyota and Lexus models: Avalon, Highlander, Sienna, Venza, ES350, RX350, and RX450h.

Toyota has renewed this car like clockwork every five years, and the Camry has achieved an enviable position as the default mainstream sedan of choice quiet, smooth, comfortable, reliable, and affordably priced. This new, seventh-generation, 2012 model is designed to maintain these virtues while offering more fuel efficiency and value.

Besides, the Camry has never been one for sex appeal. It’s been such a strong seller for its combination of soft ride and roomy interior appointments and for its strong value for the money, reliability, resale value, and other very sensible factors.

The Camry 2012 packages available (LE, SE 4-cyl, XLE 4-cyl, XLE V-6, and hybrid XLE).

Website: www.alfuttaimmotors.com, Related Links: www.lexusuae.com, www.toyota.ae, www.al-futtaim.ae, tradingenterprises.ae

Address: Toyota Showroom in Dubai Festival City, Al Rebat Street, Ras Al Khor, Dubai, P.O.Box: 11052, Tel:  +971 4 206 6000, +971 4 206 6006, Fax: +971 4 206 6072, Additional Tel: +971 4 206 6666, Fax: +971 4 206 6105, +971 4 206 6611 (Lexus showroom), +971 4 206 6260 (Toyota showroom), +971 4 206 6072.

Head Office: Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan Phone: (0565)28-2121.

ck – one summer


Media Agency: ZeeSquare Communications

Creative Designer: Zaka Ul Hassan and Howard Pinsky

The Idea: Liking

Psychological Effect: Rhetorical Effect

Advertising Appeal: Masculine Feminine Appeal

Purpose: Introduction of a new product

Brief: A sparkling, unisex scent, ck one summer with a refreshing cocktail dominated by mandarin orange underscored by the fruity aquatic notes of watermelon. The heart is still fresh, but more aromatically so, thanks to lemon verbena. Violet leaf, water lily and a daisy accord bring a floral touch before the fragrance evolves towards a soft, musky-woody dry-down resonant with vetiver and cedar. Perfumer: Harry Fremont, Firmenich.

A mouthwatering fragrance that captures the bright summer sun against a vibrant blue sky. Feel the warm sand on the beach and refresh yourself with the cooling sensation of the CK One Summer.

CK One Summer By Calvin Klein retails for about 150-250 AED for 100ml of the perfume, it is available at Paris Gallery , Debenhams, Areej and FACES

The most innovative bottle in CK One Summer history. A unique treatment creates a “cracked ice” effect to the back of the bottle. The cooling sensation of the scent is brought to life. The packaging of CK One Summer By Calvin Klein totally corresponds its scent The green glass bottle, symbolizes how cool toned the perfume is. It instantly makes feel a breeze in the hot summer.

Website: calvinkleinfragrances.com, http://www.calvinkleininc.com

Addresses: Easily available in Dubai at Paris Gallery, Debenhams, Areej and FACES.

Head Office: New York City, United States

Al Futtaim – Toyota – Big Red Sale


Media Agency: ZeeSquare Communications

Creative Designer: Zaka Ul Hassan and Howard Pinsky

The Idea: Stimulate Sales

Psychological Effect: behavioral effect

Advertising Appeal: Scarcity Appeal

Purpose: Increasing the sales of the product

Brief: It doesn’t get any bigger than this! Offer across all Passenger Cars and SUV’s. Lmited Time Only. First Come First Serve Basis.

Al Futtaim Motors have several famous automotive brands distribution in U.A.E.

  • Al-Futtaim Motors Co. LLC (exclusive distributor of Toyota, Lexus, Toyota Forklift, BT and Hino Trucks in the UAE)
  • Al-Futtaim Trading Enterprises Co. LLC (exclusive distributor of Jeep, Dodge, Chrysler, Volvo and other)
  • Al Futtaim Honda
  • Al-Futtaim Auto & Machinery Co. LLC (Exclusive distributor of Volvo Trucks and Volvo Heavy machinery / Construction equipment, and other allied machinery for construction, transport, warehousing applications)

Website: www.alfuttaimmotors.com, Related Links: www.lexusuae.com, www.toyota.ae, www.al-futtaim.ae, tradingenterprises.ae

Address: Toyota Showroom in Dubai Festival City, Al Rebat Street, Ras Al Khor, Dubai, P.O.Box: 11052, Tel:  +971 4 206 6000, +971 4 206 6006, Fax: +971 4 206 6072, Additional Tel: +971 4 206 6666, Fax: +971 4 206 6105, +971 4 206 6611 (Lexus showroom), +971 4 206 6260 (Toyota showroom), +971 4 206 6072.

Head Office: Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan Phone: (0565)28-2121.

Rodeo Drive – Luxury Clothing


Media Agency:ZeeSquare Communications

Creative Designer: Zaka Ul Hassan and Howard Pinsky

The Idea: Awareness

Psychological Effect: Percedptual Effect

Advertising Appeal: Brand Appeal

Purpose: Increasing the buzz-value of the brand or the company

Brief: Inspired by the famous street in Beverly Hills that is synonymous with high fashion, luxury and glamour, RODEO DRIVE in the UAE is where the fashion conscious go for the latest offerings of some of the most renowned fashion houses in the world.

As glamorous as the Beverly Hills landmark, RODEO DRIVE Boutiques are located in prestigious places around Dubai such as at the Atlantis Hotel, Burj Al Arab Hotel, Burjuman Center, Bustan Rotana Hotel, Dubai Mall, Crowne Plaza Hotel, Dubai Festival City Mall, Emirates Towers Hotel & Boulevard, Grand Hyatt Hotel, Grosvenor House Hotel, Hyatt Regency Hotel, Jumeirah Beach Hotel, Mall of the Emirates and Souk Madinat Jumeirah. In Abu Dhabi, they can be found at the Emirates Palace Hotel, Marina Mall and on Shaikh Khalifa Street.

The RODEO DRIVE Boutiques are befittingly known as “The Home of Luxury Signatures”.

Website: www.rodeodrive-uae.com

Adressess: Dubai – Emirates Towers (04) 3303500, Burj Al Arab Hotel (04) 3482100, Burjuman Center. Khalid Bin Al Waleed Road (04) 3555204, Hyatt Regency Hotel (04) 2720114, Grand Hyatt Dubai (04) 3171234, Al Bustan Rotana (04) 2824006, Crowne Plaza Mall (04) 3318870, Souk Madinat Jumeirah (04) 3686568, Jumeirah Beach Hotel (04) 3488220, Grosvenor House (04) 3994900. ABU DHABI – Sheikh Khalifa Street (02) 6264800, Emirates Palace (02) 6812300, Marina Mall (02) 6814994

Head Office: Sh Rashid Building, Sh Zayed road, Dubai Tel: 04-3434000

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